What a listing costs to run, item by item.

Your marketplace bills fees as one lump; you need them per listing. Final value fee, fixed fee, your share of the shop subscription and your ad spend — each attached to its own listing.

A shop that sells a thousand items a month is paying four different kinds of charge, and the marketplace statement shows them as one lump. A lump is fine for the accountant and useless for decisions: you cannot tell which listing carries its share and which one is quietly being subsidised by the rest. This analysis works per listing.

The four charges, in plain words.

Final value fee, by category — A percentage of the selling price, set by category — seven percent for devices, twelve for accessories, five for reduced condition. Private sellers pay none, and the model follows your seller mode.
Fixed fee, below ten euros — A small fixed charge applies when the selling price is under ten euros. Tiny on its own — decisive for cheap items, which is why it is in the formula rather than a footnote.
Shop subscription, shared out — Each active listing carries its share of your monthly shop fee. A listing is never shown as profitable while standing on infrastructure it is not paying for.
Ad spend, kept current — We read your promoted-listing spend from your campaigns and attach it per listing, with rates refreshed daily. Where a rate is unknown, the model assumes eleven percent rather than zero.

The cost side, the other half of the sum.

Paid, not listed — Purchase cost is what you were charged — list price minus coupons and coins, plus shipping and import duty. The list price is never used as a cost.
VAT as you set it — The VAT rate is a setting, defaulting to nineteen percent. Sums are available with and without it, because those are two different questions.
Changes kept, not overwritten — When the calculation changes, the change is recorded. An old number and a new number can be told apart.
The last thirty days — The fee breakdown covers the last thirty days, so a fee that arrives after the sale still lands on the right listing.

Questions, answered

Does 40thieves pay or negotiate eBay fees?

No. It reads them and attaches them to the right listing. The fees themselves are the marketplace's, charged to your account as usual.

Why is the advertising rate assumed at eleven percent when it is unknown?

Because the other assumption — zero — would make every listing look more profitable than it is. A model that overestimates a cost makes you careful; one that underestimates it loses you money slowly.

How is the shop subscription split across listings?

By active listing count. Your monthly fee divided by the listings currently active gives each one its share, recalculated as the count changes.

Can I see the fees including or excluding VAT?

Both. The costs view sums each side separately, using the VAT rate you set — the answer you need depends on whether you are pricing or accounting.

Go deeper

Price recommendations — Where these fees enter the price you should be asking.
Listings, fees and costs — The working screen: per-listing fees, traffic and the re-order link.
AliExpress import — Where the paid purchase cost comes from in the first place.

Back to pricing-intelligence

Find the listings that are subsidising the rest.

Connect eBay and the first fee breakdown runs over the last thirty days, per listing.

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