The numbers that decide what you do next week.

What the catalogue did, not what it felt like.

Views, click-through rate and conversion per listing, next to price and stock. A listing seen but not bought reads differently from one nobody sees, and the table keeps the two apart.

What the panels show.

• Sales and revenue — Sales over up to 730 days, with the traffic beside them — impressions, views, click-through and conversion. A listing that is seen and not bought is a different problem from one that is never seen.
• Stock and what it is doing — Inventory value, sold-out items, low stock, what never sold and what ties up the most capital. Price buckets show where the catalogue actually sits.
• Price development — Sale prices over time against purchases at the price actually paid. The question it answers: is your realised price drifting away from your real cost?
• The fees that ate the margin — Final value fees, fixed fees, your share of the shop subscription and ad spend per listing, VAT-aware, in one table.

Seven reports, one button.

1. 01. Choose — Price recommendations, sales statistics, supplier orders, order history, active listings, unsold prospects, price development.
2. 02. Period — Thirty, sixty, ninety, a hundred and eighty or three hundred and sixty days. The same period runs across whichever reports you take.
3. 03. Render — The report is produced as a PDF — A4 portrait or landscape — with the figures and the tables, not a screenshot of a screen.
4. 04. Hand over — It is a document your bookkeeper reads without asking which column means what. Print it, send it, file it.

Two scores, and what they are for.

• Profit Efficiency Score — Zero to a hundred and twenty, graded S from seventy, A from fifty, B from thirty, C from fifteen. It ranks a purchase on how well it turns into money, so the next order goes to the supplier items that earn.
• Dead Prospect Score — Zero to a hundred, built from watchers, views and the conversion gap. It ranks listings that attract attention but do not close — the cheapest stock to fix.
• Honest zeros — When a panel has no data because something is not connected, it says why instead of showing a zero. An empty chart that means "not connected" and one that means "no sales" are different facts.
• Ninety days of logs — We keep system events for ninety days, and every user sees their own. Errors are notified rather than waiting to be found.

Questions, answered

Go deeper

• Operations — Where the numbers come from: orders, listings, fees and shipping presets.
• Price intelligence — The advice side — recommendations, bounds and priorities.
• Market intelligence — Your competitors' numbers, read the same way.